SILVER HONEY – EQUINE
Client: W.F. Young
Agency: Matter Communications
Director – Colin Davy
Executive Producer – Tim Bradley
Director of Photography – Colby Todisco
Copywriter – Shaw Flick, Maia LaPerle
Editor – Mandy Lawson
Motion GFX – Joe Skoniecki
GUSTO was approached by Matter client W.F. Young to create two anthems for their Silver Honey brand of pet and equine care products. Being an animal lover myself, I was thrilled at the opportunity to work with animals of all kinds on set for the first time. DP Colby Todisco and I took a leap of faith using a rigged side-by-side to drive alongside the horses, working on trust between horse, rider and crew that we would not spook the horses. The decision resulted in a huge increase in production value for the client and no horses (or cameras) were harmed!