Michaels Stores approached Matter Communications and GUSTO to create a brand relaunch video for both corporate and local team members to get them excited about the new branding and ideology. The video was to debut at the relaunch party at their headquarters. Only problem? The event was just a month away.

Working with my team at GUSTO, we hit the ground running and had a script drafted just days after our intro call. Many artboards, a trip to Texas and a few cups of coffee later, we had liftoff.